Tuesday, April 20, 2010

James Cameron keeps bothering me...

© 2010 Joshua Stark

James Cameron obviously didn't read my last post about some environmental inconsistencies between his talk and his actions

Yesterday, National Public Radio's 'All Things Considered' covered the concept of 'windowing' in the movie industry - where companies try to maximize profits from each medium their movie will hit - and did so by considering how Fox is working Avatar. 

It's the last comment that deserves note on this blog:

"ULABY: In the case of "Avatar," the DVD coming out does not have a single extra - no commentary, no nothing. The studio wants fans to buy both this version and the fully-loaded DVD that comes out in gift-buying season in November."

That's right... Mr. Green, the man parading all over the World trying to save it, will manufacture his DVD in a way to cajole millions upon millions of people to buy the same thing twice.

He just proves my point, you can't sell conservation.  I just wish he'd opted for the 'conservation' part of that equation, rather than the 'sell'.

2 comments:

Phillip said...

Nicely done, Josh!

Josh said...

Thanks. I know it's fairly cheap, but he runs around so high-and-mighty, that it really kinda hurts.